I’ve Got A Life is the first new video from Eurythmics in nearly six years and is directed by Matthew Rolston.  As the clip begins, Annie Lennox ushers us through a parade of memorable images from  Eurythmics’ video past, elegantly strutting past flickering television monitors.  Is there a sense of self-examination at the iconic imagery, or is it just the emotions echoed in the lyrics of the song?  After all,  the last time we saw Annie in a video with a baton  (“Little Bird”) she was having a hard time keeping all those characters in line.  As the tempo picks up, we are suddenly transported via disco ball to a pulsating electro-dance hall where Annie and Dave Stewart are performing, surrounded by dancers representing people from all walks of life and from all predilections – we’re all icons of a certain sort.  As the song reaches it climax, the video cuts back and forth between the performance and Annie in the room of monitors, still flickering with those iconic images.  As the clip ends, Annie slowly walks away, back turned to the audience, and just as she is about to exit, looks back at us with all her natural authority.  Eurythmics are looking both backward and forward with Ultimate Collection and there is no doubt the time is right to pay homage to their past accomplishments and look forward to their next ones.

Directed by Matthew Rolston

Click here to watch the video